Who is tonlé.
tonlé sees fashion differently. It sets a noble example, contrasting all the fast fashion companies, that cause devastating consequences for the environment and people involved in the production process.
tonlé process starts with scrap waste sourced from mass clothing manufacturers. In a zero waste process, they use every last thread to create handmade clothing while promoting growth and confidence of their Cambodian artisans.
They believe style is more than what you wear – it’s what you choose to be a part of. When people buy tonlé, they’re buying one-of-a-kind clothes that carry meaning across cultures and continents.
tonlé was looking to expand and grow their operations from selling their products locally (Cambodia) to selling online and building distribution points in other countries.
Visual solution (Visual branding).
They were looking to rebrand, in oder to establish a visual brand that reflected their commendable values, personality and told their story in a much more impactful way. Their old visual branding was making them look scrappy, small and insignifficant. They needed a clear visual strategy for reaching their audience.
The final visual concept centers on the idea of individuality. Being comfortable with who you are. Expressing your uniqueness. Showing that every individual matters. Inspiring others to be themselves and support things that are important.