Who is Lumensa. Lumensa is a revolutionary animal feed supplement product brand (made by Cytozyme), that enables farmers to grow healthy animals without using drugs or anitibiotics. Their challenge. They were running into a business challenge with their product brand — the product sales were slow, because the brand didn’t fully communicate the product’s benefits and wasn't connecting to the target audience. After renaming the product brand and doing a strategic positioning adjustment, Cytozyme came to me because they needed a new logo, new visual identity and assets to launch it in the upcoming yearly industry tradeshow. They wanted to make sure the unique benefits of the product came thru boldly and visually this time around. Visual Solution (visual branding and brand assets). The new logo solution captures a sense of superior health thru a feeling of glow/illumination, which also connects to their new name - Lumensa. The solution is bold, minimalistic, simple to use and has a definite emotional appeal. The visual system is built around the idea of showing a sense of pride by showcasing pleased animal growers in candid, authentic moments and by showing thriving animals themselves – where the eyes, skin/fur is visibly flawless. The assets they needed to launch the brand were – tradeshow booth design, product information sheet, scientiffic information sheet and a branded sales deck. The new visual brand and brand assets overdelivered on Cytozyme wishes and made the product really shine. The VP of sales and marketing manager were excited and proud to tell all their customers about how their product can help them grow healthy animals. The brand launch at the tradeshow was a big success.