Feisty Fox

This Visual Branding project is for a professional Ultra-Triathlete and Guinness World Record Holder Shangrila Rendon and her inspirational coaching organization, that teaches regular people how to become extraordinary athletes. As the Fastest Female to complete 5 Ironmans in 5 consecutive days in 2015, Shangrila Rendon is an extraordinary endurance triathlete who inspires others to challenge their limitations and go after athletic achievements they initially think impossible. The Visuals here are bold and minimalistic, emphasizing the focus and discipline necessary to overcome mental and physical obstacles every athlete faces.