Who is Netgear.
Netgear produces innovative networking products that connect people, businesses, and advance the way people live. Their focus is on products that are easy to use. Powerful. Smart. And well designed.
After a full Visual System redesign and adjustment of brand strategy by Siegel + Gale, Netgear needed a way to articulate its brand reputation consistently throughout all it's communications. The management wanted to be armed with essential assets and design templates to start using the new visual system with simplicity and ease.
Visual solution (Brand assets and templates).
The visual solution was to establish a strong foundation from which to build out all the assets and templates. Strategic grid and layout principles were needed. With those in place, consistency through different channels and applications became easy.
Establishing layout systems, that allow for different amounts of information